Baobab: Highlights
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Baobab Malaria Video Gets World-Wide Exposure
Broadcasters warm to location video of major malaria experiment
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On Thursday, April 4th, 1996, scientists in Africa, Canada and Britain
announced the surprising results of two major experiments in malaria prevention.
Malaria kills up to 3 million people every year. In Africa most of its
victims are children under the age of 5. They have no immunity to the malaria
parasite. The experiments show that use of nets impregnated with insecticide
could save as many as half a million African children's lives every year.
Baobab provided the world's media with video from the field trials
of specially treated bed nets in northern Ghana and Kenya. The video included
on-location interviews with key scientists and participants in the experiments.
In addition the visual material contained scenes in the pediatric ward
of a rural hospital in northern
Ghana, where mothers bring their sick children for malaria treatment.
It included training sessions with families learning how to soak their
own mosquito nets and scenes in family compounds where the nets were in
use.
Baobab also provided a story line narrative and voice over for the video
material.
The story has been picked up by broadcasters and publications around
the world. Here is a partial list of the broadcasters who used bed net
video material from Baobab as of April 26, 1996.
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CTV Canada - national English language
commercial network
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BBC-TV - Britain's public network
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CBC Newsworld - Canadian all-news channel
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Radio Canada - Canadian French language
public broadcaster
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RDI - Canadian French language
all-news channel
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CJOH-TV - Ottawa-based commercial television station
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GBC - Ghana Broadcasting Corporation
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Swiss Broadcasting
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German public television
The original footage was shot in August, 1995, in Ghana
(Navrongo Health Research Centre) and Kenya. Baobab provided both NTSC
and PAL dub masters of a complete video news release package in English
and French languages to the World Health Organization (WHO)
and Canada's International Development Research Centre (IDRC).
They handled direct distribution to interested media around the world.
For a description of other Baobab projects, look at our projects
page.
For more information about our video news release services, drop
us a line.
© 1996, Baobab Productions Inc., Ottawa, Canada
